Programme Structure

The workshop is delivered through a hands-on, scenario-based format, enabling participants to apply account management principles directly to real client situations.

Phase 1: Account Strategy Foundation

• Define account objectives aligned with business goals

• Map client structure, stakeholders, and decision-makers

• Identify risks, opportunities, and growth areas

Phase 2: Relationship & Value Management

• Build long-term client engagement strategies

• Position value beyond transactional interactions

• Manage expectations and communication frameworks

Phase 3: Growth & Commercial Expansion

• Identify upselling and cross-selling opportunities

• Develop proactive account growth plans

• Align commercial actions with client needs

Phase 4: Application & Simulation

• Work on real or simulated accounts

• Develop and present structured account plans

• Receive feedback and refine approach

Delivery Approach:

• Real client case simulations

• Account planning templates and tools

• Peer discussion and critique

• Facilitated feedback on real scenarios

• Account managers and client-facing professionals

• Sales and business development teams

• Relationship managers and key account leads

• Professionals managing client portfolios

• Increased client retention and satisfaction

• Stronger revenue generation from existing accounts

• Improved client management confidence

• More structured and proactive account planning

Participants will be able to:

• Build structured, goal-aligned account strategies

• Strengthen client relationships and retention

• Identify growth opportunities within accounts

• Manage client challenges with confidence

• Communicate value effectively

You can secure your seat by completing your payment via Google Pay, Apple Pay, Bank transfer, or credit/debit card.